Paper vs Plastic, Which Is Better

Thousands and thousands of people are shopping in grocery stores each day using either plastic or paper bags. They think of it as something that just holds their items. What they don’t know is how much it harms our environment. So the question is which is better? â€Å"3. 14 billion Plastic shopping bags and 53 million Kraft paper bags are produced annually to satisfy the national market, consuming 28. 5 million kilograms of plastic and 4. 8 million kilograms of paper†( Goldbeck 333). A man named Shropshire in Annapolis had a campaign to get rid of plastic bags and is referred to as the â€Å"the bag man. â€Å"12 million barrels of oil are needed to produce 100 billion plastic bags used in the United States each year,† He said. According to the U. S. Environmental Protection Agency only 5% of those bags are being recycled and the rest are thrown into landfills. He also says that plastic bags from Annapolis land in Chesapeake Bay and marine animals swallow them, mistaking them for jelly fish. â€Å"Estimates prepared by the New York City Department of Sanitation suggest that if each New Yorker would use one less grocery sack per week, the city’s garbage could be reduced by 2500 tons every year, saving 250,000 taxpayer dollars â€Å"(Goldbeck 333). Some officials say. that producing the bags takes too much energy and they create environmental hazards. The only problem is that plastic is cheaper and create less landfill waste than paper bags. Plastic bags are made with polyethylene. 80% of polyethylene is made from natural gas; a non-renewable resource. According to the Boustead Consulting Association polyethylene uses less water, oil and energy. Plastic bags use 40% less energy than paper and plastic sacks. The alliance says, they generate 80% less solid waste. Donna Dempsey of the Progressive Bag Alliance, a group representing plastic bag manufacturers, says that an alternative to plastic bags like paper wouldn’t actually be greener. She also says that paper bags use up more fossil fuels in their lifecycle than plastic. Paper bags are made from a lot of trees. Paper grocery bags, are an American innovation and were designed in 1883. It’s also made from a Kraft (German: means course and strength) paper. According to the American Forest and Paper Association, paper collection is easily and readily available in most parts of the country. But like plastic, paper uses natural resources and creates pollution. The manufacturing of one paper bag uses 1 whole gallon of water! Trees have to dry for 3 whole years before making it into paper. Then it’s cooked under heat and pressure†¦Etc. So paper also use up resources. When paper is thrown away it’s either recycled or thrown in a landfill. Both paper and plastic bags can pollute and effect the environment. So it’s hard to say which is better to use. I f we want an option better for the environment its better to use neither of them. The best option there is out there is reusable bags.

Principles of marketing Essay

Explain the various elements of the marketing process. Marketing is the group to everyone is exposed to the marketing daily even when they do not know it and billboards enclosed the nation. These parts explain that an opening into the world market and different aspects and you will pay attention about marketing mix. In future the customers are recognized and place between the cross chains with marketing research and target market and to achieve a particular message to particular customer and also one should have common with direct market. The internet marketing is one of the additional recent trends that many organizations. The solution for a successful marketing effort is maintaining a level of customer liking while at the same time creating a profit for association. The marketing is a concept that it is developing the new marketing. They are also known as four â€Å"P’s†. The important for an association to have a good understanding and every element is main developing a marketing plan. In the marketing mix there are four elements that build up the marketing process. They are: Figure: 1 Price: There are several ways to price a product and have a look at a number of them try to recognize the best strategy in various situations. Such high prices are charge for comfort as cunard cruises, hotel rooms and concorde flights. Figure: 2 Pricing Strategies Matrix The price is charged for products and services and also was located at the artificially low in order to increase market share is known as â€Å"penetration pricing†. The â€Å"economy pricing† is no additions of the low price and cost of marketing and create are reserved at a minimum. This is a charge of a high price for the reason that has a substantial competitive advantage is skimming of price. These are the four main pricing strategies premium, penetration, skimming and economy pricing. Place: The way of distribution comprises a set of institutions which perform all the actions utilised to move a manufactured goods and its title from production to consumption. The element of â€Å"Neil H.Borden’s† marketing mix is known as place. It is the mechanism through which goods and services are moved from the service provider to user or consumer. Product: The product is simply the real physical entity that may be buying and selling. The life cycle is based upon  the biological life cycle and the creation of long period as adult the plant begins to shrink. Promotion: These is one of the four process is promotion and these includes all of tools available to market for marketing communication with Neil H.Borden’s marketing mix and its marketing communications has its own promotions mix is known as promotion. In the easyjet the marketing process it is one of the best successful low cost airlines in the Europe and with achievement of the low cost subsidiary of british airways in 2002 it has became a biggest low cost airline in Europe and it is go beyond rival ryanair to the top position. The case outlines the origin of these easyjet and the major events that occurred in the airline past from its foundation in 1995 and the issues of the business representation and functioning strategies adopted by doing well low cost airli ne and overcome to ready for action and ecological factors. 1(b). Evaluate the benefits and costs of a marketing orientation for the case organisation. The pressure to evaluate non critical costs is a constant in commercial life and the benefits of investing in the marketing among those who have seen the customers. A objective scorecard was often used to evaluate the largely presentation of the cost underestimation and benefit overestimation are major sources. The strategic management affects the entire association by providing direction. Sales management refers to the administration of the personal selling component of an organization’s marketing program. It includes the planning, performance, and control of sales programs, as well as recruiting, preparation, encouraging, and evaluating members of the sales force. The basic role of the sales manager is to develop and manage a selling program that in point of fact contributes to the achievement of the goals of the general organization. The term â€Å"sales manager† may be properly applied to more than a few members of an organization, including marketing executives, managers of field sales forces, district and division managers, and product line sales administrator. This text emphasizes the role of managers that keep an eye on a f ield sales force. 2(a). Describe macro and micro environmental factors which influence marketing decisions. To know the wide range of influence on organisation both the internal and external. There are some of the decisions that have to make relating to these influences in order to keep the association moving ahead in line with administration plans. In this  environment also need to study the impact these may contain on the marketing mix. To do this we need to examine influences that collision on the preparation process, such as: Marketing environment, both macro and micro competition social, cultural, environmental, economic issues. Marketing environment is prepared of all factors and forces that influencing on the marketing, thus these force can be in internal i.e. like departments and the external are like competitors, dealer, economic situation. To know them better, marketing personals separate them in two categories namely macro environment and micro-environment. Let’s have a look at some of the important factors involved in marketing environment. An internal influence is an influence with the intention comes from contained by the industry and can affect the business in a variety of ways. Internal influences can be aspect of the working situation such as a good member of staff helping to do well and improve and member of staff coming up with a new marketing idea.In making decisions, capitalist need to be as fully aware as possible of the fundamental economic location, both in conditions of general economic state of affairs, and in terms of the information of the particular scheme. In order to remain money making, business must be aware of the situation in the particular market in which they operate. They supposed to be fully aware of the costs they are currently incurred, as well as the present and upcoming prices they wait for to be able to charge. A large amount of this information should be presented if records are kept of the past transactions in which the business engage. To be sure it is easier said than done to see how decisions can be made effectively unless records of this sort are kept. Business decision making usually involve choices between option courses of action. These option courses of action are often subject to limit of various types. Alternatives are then estimated, and the decision made. It is usual to then screen or check the definite decision to see whether in fact the results were in line with what was predictable. If not, questions need to be asked. Monitoring can provide useful just around the corner into what went wrong and how to rectify it. Business decisions can cover a large amount of different things. Possible decisions might include: how much of a product to sell how much to charge for a product whether to take over another business whether to close down a business whether to invest in a particular piece of equipment choosing between alternative ways of producing something how much to spend on research and development plus a host of alternatives. External factors that may occur and influence these places on these analyses the external micro and macro environment based upon case study of easyjet and the basis for making planned management decisions using the assumption and proposal. Easyjet factors in macro and micro environment customer profiles are a host of explanation in the responsible for diversify the cover of its external influence that affect internal decisions and presentation in the easyjet. 2(b). Propose segmentation criteria to be used for products in different markets. Market segmentation is the process of classified key groups or segments within the common market that share specific characteristics and consumer way of life. Once the market is broken into segments, companies can develop publicity programs for each segment, focus publicity on one or two segments, new products to appeal to one or more of the segments. Companies often support this technique of market to the one size fits of all mass marketing approach, because it allows them to aim specific groups that might not be achieved by mass marketing agenda. To identify segments, marketers study consumer interests, taste, first choice, and socioeconomic characteristics in order to decide their outline of consumption and how they will react to different marketing approach. The most important information marketers seek consumers purchase particular products but not others. List of seller and straight marketing firms build up some of the key users of market segmentation, even though many other kinds of companies and association use this technique. Market segmentation also called micromarketing make things easier the marketing process, because it allows marketers to give attention to their publicity on groups of consumers who divide major characteristics. Marketers, as a result, can produce specific publicity geared towards specific segments; o therwise marketers have to create very general advertising and expect that it will appeal to a diverse audience. Market segmentation also can be more efficient than traditional marketing techniques such as product separation. For the reason that marketers focus their marketing on particular segments, they can look forward to better results from each segment than they could expect from these consumer groups if delighted as a whole. In these the different segmentation and aiming methods are used in these criteria of an organisations if the monopolist is capable to perfectly segment. Four key criterions are used to evaluate easyJet strategic marketing success. Strong Financial Performance. Shareholder value is ultimately driven by bottom line economic success, which at easyJet has been energy by capacity expansion, cost control and tapping in to highly price sensitive segments of the market. Express Sales growth between 1998 and 2003 revenues grew by a factor of twelve and profits grew by a factor of almost nine. Cash administration with the mindset of an aggressive start-up, easyJet has not paid a payment to date, prefer to retain profits to fund upcoming development. In 2003, the company had enough cash reserves to fund a complete year of operations. Exponential Market Share Growth. 2(c) Choose and explain targeting strategy for the product/service in the case organization. The target market is collection of customers that business has confined to reach the object of the marketing efforts and eventually its merchandise and also a well confined target market is first of aspect to their marketing strategy. A target market and marketing merge variables of product; promo tion and price are the two elements of marketing become one strategy. In a business classes on market strategy regularly ask over for the participants the questions like â€Å"who are the customers for u? Who will buy your products?† and also it assumptions can lead to incorrect pricing and incorrect market strategy and at the end of the day business failure. The majority of small businesses are more successful and we can easily know that there is only a limited number of persons purchase their products. In this easyjet the past case study was taken from e-business and e-commerce management volume. Easyjet has report of target market was reduced in customers but the easyjet have problem with weather. Easyjet has low-cost airline for the people who travels daily. 2(d). Demonstrate how buyer behaviour affects marketing activities in different buying situations. Marketing activities are nothing but how you are going to handle the marketing mix price, product, place, promotion, evidence in order to market product effectively. The different activitie s involved in handling the above talk about comprise the marketing activities.  Consumer Markets and Consumer Buyer Behaviour Learning Goals Define the consumer market and construct a model of consumer buyer behaviour Name the four factors that influence buyer behaviour List and understand the types of buying decision behaviour and stages in the process Describe the adoption and diffusion process for new products Case Study Harley Davidson Building Success Understanding the customers’ emotions and motivation Determining the factors of loyalty. Translating this information to effective advertising Measuring Success Currently 22% of all United states bike sales. Demand above supply Sales doubled in the past 5 years with earnings tripled.Thus, the marketing management seeks to affect the level and nature of demand in companies such as easyjet and dyson achieved success by on the face of it breaking all marketing activities, such as â€Å"buy one and get one free† price than buyer activities starts with a consumer social position and lifestyle. 2(e). Propose new market positioning for a selected product/service. Products that are not the first by being the first to maintain a unique position in the mind the consumer, a firm in actual fact can cut through the noise level of other products. That is, the number one product has twice the market share of number two, which has twice the market share of number three. Ries and Trout argue that the success of a brand is not due to the high level of marketing acumen of the compan y itself, but rather, it is due to the fact that the company was first in the product category. They use the case of Xerox to make this point. Xerox was the first plain-paper copier and was able to sustain its leadership position. However, time after time the company failed in other product categories in which it was not first. For example, Miller Lite was not the first light beer, but it was the first to be positioned as a light beer, complete with a name to support that position. Similarly, Lowenbrau was the most popular German beer sold in America, but Beck’s Beer successfully carved a unique position using the advertising, Consumers rank brands in their minds. If a brand is not number one, then to be successful it somehow must relate itself to the number one brand. A campaign that pretends that the market leader does not exist is likely to fail. Avis tried unsuccessfully for years to win customers, pretending that the number one Hertz did not exist. Finally, it began using the line. 3(a). Explain how products are developed to sustain competitive advantage. This makes the product so it can be brought out into the market  in stages instead of all at once. The product can spin the first time you bring it out to the market. The next time it can not only rotate, but now it can turn over. Even though you have the means to make it do all these things first time you made the product. In this way your customers see it as always improving and getting better instead of getting bored with the product because it was all wrapped up in one big bang. This will also help keep the competitor guessing on what else is to come as a replacement for of buildin g a product. 3(b). Explain how distribution is arranged to provide customer convenience. Customer Satisfaction United Kingdom’s study of help to get and maintain the highest levels of service, ensuring total customer satisfaction and loyalty to company. consult you at every stage of the project, we develop a unique solution to your needs, and by linking our recommended customer satisfaction activities to business objective our in house interviewers are intellectual, experienced qualified who are expert at collecting worthless customer feedback. One of our key strengths, they serve as excellent. ambassadors on behalf of our clients. A common definition of customer satisfaction is that it is a measure of the extent to which a company’s products or services fulfil or exceed customer’s expectations. Customers can become dissatisfied with a company’s products or services for a wide variety of reasons. 3(c). Explain how prices are set to reflect an organisation’s objectives and market conditions. The purpose of the present study is to explore the pricing methods that service companies adopt in order to set their prices, along with the service, organizational and environmental characteristics that influence these methods. Methodology To achieve the research objectives, data were collected through personal interviews in 170 companies operating in six different services sectors in Greece. 3(d). Illustrate how promotional activity is integrated to achieve marketing objectives. Establishing objectives and budgeting for the promotional program. Importance of objectives, specific objectives, rela tions of planning and decision making, measurement and evaluation, characteristics of objectives are: Specific Attainable Measurable Realistic Quantifiable and Marketing Objectives Normally stated in the firm’s marketing plan. Realized through the overall marketing plan. Experimental, such as sales, market share. To be able in a given period of time must be practical and achievable to be effective. 3(e). Analyse the additional elements of the extended marketing mix. The marketing mix is the combination of marketing activities that an association connected in as to best meet the needs of its targeted market. Habitually the marketing mix consisted of just 4 Ps. they are: Produces products that are of the highest quality and fit for the needs of different groups of consumers. Offers a range of cars at value for money prices, depending on the market segmented they are targeted at. Sells the cars through appropriate outlets such as dealerships and showrooms in prime locations, i.e. in the right places, and Supports the marketing of the products through appropriate promotional and advertising activity. The marketing mix thus consists of four main elements: 1. Product 2. Price 3. Place 4. Promotion. Getting the mix of these elements right enables the association to meet its marketing objectives and to satisfy the requirements of customers. In addition to the traditional four Ps it is now customary to add some more Ps to the mix to give us Seven Ps. The additional Ps have been added because today marketing is far more customer oriented than ever before, and because the service sector of the economy has come to dominate economic activity in this country. These 3 extra Ps are particularly relevant to this new extended service mix. The three extra Ps are: 1. Physical layout – in the days when manufacturing dominated the UK economy the physical layout of production units such as factories was not very important to the end consumer because they never went inside the factory. However, today consumers typically come into contact with products in retail  units – and they expect a high level of presentation in modern shops – e.g. record stores, clothes shops etc. Not only do they need to easily find their way around the store, but they also often expect a good standard or presentation. 2. Provision of customer service – customer service lies at the heart of modern service industries. Customers are likely to be loyal to organizations that serve them well – from the way in which a telephone query is handled, to direct face-to-face interactions. Although the ‘have a nice day’ approach is a bit corny, it is certainly better than a couldn’t care less approach to customer relations. Call centre staff and customer interfacing personnel are the front line troops of any organization and therefore need to be thoroughly familiar with good customer relation’s practice. 3. Processes – associated with customer service are a number of processes involved in making marketing effective in an organization e.g. processes for handling customer complaints, processes for identifying customer needs and requirements, processes for handling order etc The 7 Ps – price, product, place, promotion, physical presence, provision of service, and processes comprise the modern marketing mix that is particularly relevant in service industry, but is al so relevant to any form of business where meeting the needs of customers is given priority. 4(a). Plan marketing mixes for two different segments in consumer markets. But different customers have different needs, and it rarely is possible to make happy all. Many of the consumer market segmentation variables can be applied to it can also be used to help a manager implement his/her own media plan. On one or two narrow market segments and tailoring your marketing mix to strategic marketing chapter objectives prelude case poor little rich. Objectives and issues of marketing strategy and marketing mix and action programmers in one consumer packaged goods category, 44 percent of consumers with different market segments and individual customers. To request the link at a different email address, update it here consumer markets individuals purchasing goods/services for their personal use businesses plan the introduction of new products to replace existing ones before they become could destroy the producer’s marketing mix this paper assesses the marketing mix of both easyJet and Ryanair, coke and pepsi have since been competing to rein the global market in consumer beverages. cuando se trata de marketing, plan and define their marketing mi x to meet the particular needs of different market  segments. 4(b). Illustrate differences in marketing products and services to businesses rather than consumers. Business marketing is the observe of marketing the products or services to the other companies, resell the products or services, use the products in combination with their own used products in their business process. In compare, consumer marketing is marketing directed toward the consumer, or the individual end user. The essentials of both the types of marketing are basically the same, but the issues faced can be different. All marketers select target markets and base their marketing decisions, such as price, type of promotion and distribution based on those target markets. But the nature of business purchasing is influenced by several decision makers, professional buyers and the potential for one. 4(c). Show how and why international marketing differs from domestic marketing. If you talk in general, both the terms Globa l and International marketing are used interchangeably at the present time. But if you are talking in terms of marketing theories, International Marketing was a stage in the evolution of Global Marketing. Domestic Marketing: Companies manufacturing products and selling those within the country itself. So, no international phenomenon at all. Export Marketing: Company starts exporting products to another countries also. This is the very basic stage of global marketing. Approach of marketer in this stage is said to be ‘ethnocentric’ because although he is selling goods to foreign countries, product development is totally based upon the taste of local customer. So, focus is still on domestic market. International Marketing: Now, company starts selling products to various countries and the approach is ‘Polycentric’ that is making different products for different countries. So, one main difference between International and the Global marketing is the come close to marketer. A truly global business instead of offering different products to different countries increases and offers a single product to the world. Conclusion: After consideration of all factors of marketing management parts explain that an opening into the world market and different aspects and you will pay attention about marketing mix. In this marketing mix there are seven process of marketing management. And finally it is concluded by the PEST analysis of micro and macro environmental factors that are influenced by marketing decisions. Need an essay? You can buy essay help from us today!

What Are the Problems with the Uk’s Party System, and How Might They Be Resolved?

What are the problems with the UK’s party system, and how might they be resolved? This essay will analyse the challenges and problems UK party system is facing. The essay will look into public apathy and mistrust, resulting in low party membership and low electoral participation. The main argument is that political parties do not have strong enough incentives to connect with voters. Proposals to resolve these problems will be changing electoral system, further limiting donations to the political parties and banning their trade activities, forcing more ideological changes and showing strong real actions to ignite the political debates. As we all know, UK political system is dominated by main two political parties, Labour and Conservatives. Historically, most of the elections, apart from few exceptions, resulted in one party forming the government whilst other party being in opposition. Throughout the history, British political parties enjoyed large memberships and enthusiastic support from all sections of population during the elections. Voters were more politically aware and active in political life. British Election Study’s survey in 1964 showed that three quarters of population had strong or fair affiliation with a political party (Pattie & Johnston, 2007, p. ). In 1950’s Labour had 1 million members while conservatives had 2,800,000 (Fieschi, 2006, p. 143) However, political parties lost the trust and support of public. Membership of parties is at all-time low. According to the recent study, only 2 percent of voters in the UK are party members (Beetham, Blick, Margets, & Weir, 2008, p. 42). People abstain from voting in general elections, the trend observed especially amongst young voters. Pressure groups and lobbyists are gaining more influence and political parties are increasingly getting disconnected from the general public. Latest MP’s expenses scandal dramatically reduced the trust in politicians. The trend is not unique to Britain. Other European states observe the same decline in public participation. Therefore, many analysts declared that the age of mass party membership is over (Beetham, Blick, Margets, & Weir, 2008, p. 42). But what are the reasons that the political parties lost the trust of public? It is not true that people are not interested in politics anymore. Mass mobilisation of cross-party protests against the war in Iraq is the biggest example that politics still plays important part in public’s life. Almost all of the works and researches done on the subject of declining of party politics agree on one thing- the electoral system in the UK and subsequent â€Å"two party† system that results from it is the main obstacle for parties to engage with public. The argument is, political parties only concentrate on swing voters and taking the â€Å"safe votes† for granted (Pattie & Johnston, 2007, p. 7). However, Britain always had a two party system with FPTP. So, why parties did not concentrate on marginal swing voter areas before? The explanation given by commentators is that Britain used to be divided into two poles: conservative traditionalists and labour working class. But now, most of the population is more or less â€Å"middle class† and have moved to the centre (Garner & Kelly, 1998, pp. 255-256). Therefore, people have marginalised their party or ideological identities. This argument does not hold ground, as although political parties reformed greatly, the membership of both parties still declined. â€Å"But this is because voters don’t see the difference between parties and are confused† the critics say. But, is it not exactly what the two political parties used to be; having two distinct ideologies? Yet, membership is declining in both cases. So, one might think that it is inevitable for party membership and influence to diminish on the face of social developments in the UK. However, there is another explanation. Commentators are right to point out to parties only concentrating on swing voters. However, while before, party largely depended on their grass-root support and mass membership, political leaders tried to be â€Å"independent† from their supporters. Many laws were passed amid the opposition of most of the party members. Even the reforms of the Conservatives under William Hague could not produce effective â€Å"democratisation† of the party. Today, both parties are still centralised. Parties just don’t need the support of their members anymore, as parties can only focus on minority of voters and still win the elections. The argument of inevitability of party support declining in the face of rising middle class is also weak. Labour party did manage to almost double its membership in 1997 with the drive to recruit more members (Whiteley, 2009, p. 249). However, once Labour came to power, party became more preoccupied with â€Å"governing†, and disregarded grassroots party (Whiteley, 2009, p. 249). The conclusion from above analysis is that, given the right incentives, parties are able to recruit members. But political parties are more concerned with winning elections and holding office, and not concentrating on representing the people (Copus, Clark, Reynaert, & Steyvers, 2008, p. 6). But how could political parties do it? Do they not depend on members and supporters at least financially to survive? Well, this brings us to the second issue-the party funding. It is only natural that parties did suffer financially with the decline in membership. However, all of the major parties managed to find wealthy donors to compensate for the loss (Jones, Kavanagh, Moran, & Norton, 2007, p. 196). Apart from that, political parties have found ways of generating money through trade, although at the moment it constitutes only minority of their budget (Granik, 2005). The issue of party funding through wealthy individuals have been and still remains a controversy. The funding scandals in both main political parties triggered the need to review their funding and expenditure. Following Neill Committee report, drastic changes were introduced, including declaration of donations over ? 5,000, banning the donations from foreign donors, capping the spending in general elections at ? 20 million and controls over spending on referendum campaigns (Jones, Kavanagh, Moran, & Norton, 2007, p. 196). Even before Neill Committee report, in 1976 and 1981 Houghton and Hansard Society reports respectively, proposed political parties being state funded (Garner & Kelly, 1998, p. 202). No action was taken by ruling Labour on Houghton report and Conservatives rejected Hansard Society report (Jones, Kavanagh, Moran, & Norton, 2007, p. 96). Proponents of the state funding claim that parties, like military or police are vital public bodies, therefore they need to be subsidised by taxpayer. It will also remove the reliance on donors, thus removing the undesired influence (Jones, Kavanagh, Moran, & Norton, 2007, p. 197). However, those arguments are weak. Although, it is true that the state funding might reduce the dependence on donors, it also removes the incentives for parties to recruit more members, thus stopping them further from engaging the people during inter-election times. Provided the public trust in political parties and politicians being record low, it will further raise the suspicions of the public, especially after the expenses scandal. The solution is not state funding, but limiting donations even further. Large donations from interested businesses and individuals should not be just declared, but banned altogether. Parties should be forced to, once again, rely on their members for funding. The claim that political parties are public bodies is untrue. They are voluntary bodies. Political parties are only good if they are fit for purpose, i. e. eing a link between a government and public. When they are successful in this task, they gain trust of public and their membership will soar. This automatically will solve their funding problems. Coming back to the issue of electoral system, most of the public agree that the FPTP is the most unjust type of representative system available. It is made worse by current decline in party allegiance among the popu lation. FPTP is also unfair to smaller parties. While major parties get disproportionately large amount of seats to the votes they received, for smaller parties it works the other way around. A more proportionally representative voting system will result in more parties competing in general elections, with new parties created to contest the elections. This competition will not only motivate parties to engage with public, as noted earlier, but also make people more politically active during the elections. Supporters of FPTP system say that it provides strong and effective government, while PR system likely to produce hanged parliaments and unstable coalitions. But political parties themselves are coalitions of many views, that’s why public is faced with non stopping rifts within the parties. Furthermore, coalitions can be persuaded to work with each other successfully, as it is the case in many European countries. Initially, labour government were committed to electoral reforms, with the promise of referendum on the issue in 1997 manifesto. A decade later, 2007 government green paper on constitutional reform had only one line, informing that electoral reform is still under revision (Brown & Straw, 2007, p. 46). This uncertainty and not delivering promises further alienates voters. â€Å"In 2009 Britain, a frighteningly large proportion of UK voters feel effectively disenfranchised† says John Ward of Guardian (Ward, 2009). One of his proposed solution to representation problem is reducing the power of party whips. He says that reduction of power of whips â€Å"†¦ is absolutely essential if backbench idleness, disillusionment and cynicism are to be curbed – and the executive controlled. Those few still in touch – the likes of Kate Hoey, David Davis, Dennis Skinner and Graham Brady – are popular because they understand widespread concerns (respectively) about rural life, personal liberty, uncompromising values and educational aspiration† (Whiteley, 2009). Problem of parties being too strict is actually good for their discipline. However, over the years one sees that the whip system is been abused to great extends, thus taking away the independence of politicians. There is a problem of people lacking political information. People lacking the political information are less likely to participate in politics. In 2006 Joseph Rowntree Trust’s â€Å"Power Report† was published, where the issue was identified amongst many others. In the report, the solution proposed was â€Å"The citizenship curriculum should be shorter, more practical and result in a qualification. † (Power Report, 2006, p. 204). As Power report admits, the curriculum has many flaws. It is unlikely that curriculum makes any significant impact on young people’s political participation. Therefore, political parties themselves should engage in educational activities. They should hold more meetings and rallies, explaining people why to vote and why to vote for them. Political parties should re-think their methods of appealing to public. Emphasis should be given to enlarging their membership and engaging with public. Rather than being a vote-calculating machines, they have to re-establish their clear ideological stands. Public disillusion with what they are voting fore can only be resolved with party philosophies and ideologies being distinct. They also have to find the ways of re-gaining public trust. For that, they need more action rather than words. Radicalism is missing in modern day politics. Mass rallies, public speeches are being replaced by appearances on mass media and point scoring PR campaigns. Of course, all the symptoms mentioned above are interconnected, so it would be wrong to analyse each separately and come to a negative conclusion. But we believe that old-fashioned traditional politics can work if politicians commit themselves more. If parties reform, they make their positions stronger, with respect and trust vested in them by public. Failure to reform will eventually lead to their doom. Bibliography Beetham, D. , Blick, A. , Margets, H. , & Weir, S. (2008, February). Power and Participation in Modern Britain. Retrieved November 11, 2009, from Democratic Audit: http://www. democraticaudit. org/download/PP_lowres. pdf Brown, G. , & Straw, J. (2007, July). The Governance of Britain (CM 7170, Green Paper on constitutional reforms. Retrieved November 11, 2009, from Official-Documents: http://www. official-documents. gov. k/document/cm71/7170/7170. pdf Copus, C. , Clark, A. , Reynaert, H. , & Steyvers, K. (2008). Minor Party and Independent Politics beyond the Mainstream: Fluctuating Fortunes but a Permanent Presence. Parliamentary Affairs , 62:1, 4-18. Fieschi, C. (2006). How British Parties Lost Our Favour. Parliamentary Affairs , 60:1, 143-152. Garner, R. , & Kelly, R. (1998). British political parties today (2 ed . ). Manchester: Manchester University Press. Granik, S. (2005). Invisible Business: The Unregulated World of Political Party Commerce. Politics , 25:2, 89-98. Jones, B. , Kavanagh, D. , Moran, M. & Norton, P. (2007). Politics UK (6 ed. ). Harlow, New York: Pearson Education. Mehdi, H. (2009, September 29). Do politicians matter? Retrieved November 15, 2009, from Guardian: http://www. guardian. co. uk/commentisfree/2009/sep/29/labour-conference-politicians-least-trusted Pattie, C. , & Johnston, R. (2007). Power to the People through â€Å"Real Power and True Elections†? The Power Report and Revitalising British Democracy. Parliamentary Affairs , 60:2, 1-26. Report, P. (2006). Power to the People. York: Power Enquiry. Ward, J. (2009, October 16). MPs have forgotten how to represent us. Retrieved November 11, 2009, from Guardian: http://www. guardian. co. uk/commentisfree/2009/oct/16/mps-representation-constitutional-reform Whiteley, P. (2009). Where Have All the Members Gone? The Dynamics of Party Membership in Britain. Parliamentary Affairs , 62 :2, 242-257. ——————————————– [ 1 ]. This year’s Ipsos Mori poll suggests that the politicians are the least trusted group of professionals, with only 13% of public trusting them. This is the lowest percentage politicians received in this poll in 26 years (Mehdi, 2009). [ 2 ]. For example Labour abandoning clause 4 and â€Å"modernising† the party [ 3 ]. Interesting to note that, although Conservative party was always associated with rich class and electorate dominated by working class, the party was always able to win the elections, gaining at least a third of working class. Especially during inter war periods; Conservatives were the most favourite party in inter-war period [ (Garner & Kelly, 1998, p. 56) ]. This reinforces our thesis that different ideologies could be overcome by concentrating in recruiting more grassroots party members. [ 4 ]. For example, Poll Tax of Conservatives, war in Iraq, 5 ]. The newly created â€Å"policy forum† to discuss the policies and national party conventions are only advisory and it became harder to challenge the leadership of the Conservative party (Jones, Kavanagh, Moran, & Norton, 2007, p. 287). [ 6 ]. Under this system, most of the votes are wasted. As we have observed before, parties take â€Å"safe seats† for granted and only campaign in â€Å"swing† constituencies. Public, on the other hand, knowing that their vote would not make a difference, abstain from voting. [ 7 ]. Evidence suggests that more competitive the elections, more people cast their vote (Pattie & Johnston, 2007, pp. 5-7).

Global Warming Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Global Warming - Research Paper Example History of Global Warming. The notion of the ‘greenhouse effect’ was mentioned by a French scientist Fourier in 1827, who prompted the possibility that the earth trapped part of the longer-wave radiation coming from the surface of the earth (Grubb et al. 3). The issue of global warming was then introduced later in 1896, by a Swedish scientist named Svante Arrhenius (1859-1927), who claimed that the combustion of fossil fuels would eventually lead to a global temperature rise (Weart 205). However, this work was overlooked, due to the fact that human activity was too insignificant to have any impact on the planet, because of its sheer size and nature (Maslin Ch. 2). Improvements in infrared spectroscopy, in the 1940s, opened up a new chapter in the global warming phenomenon, where scientists were able to measure long wave radiation. It was up until now that they truly discovered through experimentation, that carbon dioxide did trap the radiation of infrared radiation withi n the atmosphere. However, this too was still considered insignificant, with more attention being given to the effects of water vapors into the atmosphere (Maslin). In 1955, after the world witnessed the Second World War, Gilbert Plass concluded that adding more carbon dioxide into the atmosphere would result in its capturing more infrared radiation, rather than it being lost into space (Maslin). From then onwards towards the end of the century, various treaties have come to form to tackle the issue of global warming, which I shall address later. Financial and Emotional Impact and Assessments The IPCC’s (Intergovernmental Panel on Climate Change) Third Assessment Report projected various emission outcomes, under which North America, over the next century could warm at 1-3?C in under low emissions, or 3.5-7.5?C in a high emissions scenario (Gupta 41). It is also common knowledge now that as the planet’s temperature increases, polar region ice melting would lead to incre ased sea level, leading to the destruction of coastal regions all around the world. These include much developed areas such as Florida, whose insured property alone exceeds US$1 trillion (Gupta 44). Global warming will lead to global climate change, which leads to various financial impacts. For example, in parts of Siberia and Northern Canada, an increase in temperature and carbon dioxide, would lengthen the favorable climatic conditions for crops and plants leading businesses to reap in more revenue (Houghton 143). However, given the nature of the sensitivity of global climatic changes, the financial impacts would tend to be more adverse in terms of cost. Adaptation to climatic changes would induce affected communities to alter their complete lifestyle, or in the worst case scenario, to migrate to more suitable conditions (Houghton). Roeser states in her book with regards to global warming and emotions that â€Å"Global warming is not just a scientific curiosity. It is something t hat makes any sensible person extremely anxious, and it shames all of us who are such extravagant degraders of the environment† (viii). Controversy surrounding the topic Regarding the controversy of anthropogenic global warming, which is global warming caused by human behavior, the climate modeling community has taken a blind eye to the findings of various published research, which conclude that the effects of global warming are not caused by human b

Summarize chapter 22 Essay Example | Topics and Well Written Essays - 500 words

Summarize chapter 22 - Essay Example The next approach for aviation safety is the Boeing Safety Management System (BSMS) which is simply a system of analysis of commercial jet airplane accidents. This forms a kind of retroactive approach to human error incidents involving aircrafts, and ultimately provides recommendations for improvements that can be made. The sub tools created by the Boeing analysis are Maintenance Error Decision Aid (MEDA) which analyzes why maintenance errors occur and how it can be avoided. Procedural Event Analysis Tool (PEAT) works to supplement MEDA insofar as it incorporates a system of effectively structuring the investigation process to determine the best corrective actions. Cabin Procedural Investigation Tool (CPIT) further supplements MEDA because it holds a focus on the system and not the individual. Finally there is REDA which stands for the Ramp Error Decision Aid which is a focus of study of flight line and ramp operations and procedures and how they can be improved in regard to their sa fety. The next major system is the Numerical Safety Ratings Systems which assign a numeric fixture to any particular safety item to analyze the overall safety of a process. The Safety Case Concept describes a sophisticated integrated risk management system which incorporates an operator making a case to the regulatory authority to prove risks are properly being controlled. System safety refers to the forward looking identification of possible hazards in order to control/manage the effective risks and in a way the represents the opposite of the Boeing Management System. The article that I have selected that is related to Chapter 25 was published in the New York Times by Smith in 2009. The article titled ‘Don’t Ground the Safety System. First highlights that on March 6th, Southwest Airlines was hit with a $10.2 million fine for not performing safety checks for fatigue cracks in their

Describe the architecture and building of El Escorial Research Paper

Describe the architecture and building of El Escorial - Research Paper Example On its south were five cloisters which included the royal palace and other offices. The northern part comprised of the living quarters of the monks. The complex design was of two architects, Toledo and Herrera who was credited with the completion of the building after revising the plans laid by Toledo (Herrera et al. 1990). The interior is composed of massive walls that were relieved by Doric pilasters without the concession to the decorative richness. This produced a serious monument beyond any Italian Renaissance ever imagined. On the exterior part, the monastery’s gigantic scale and the plain gray granite walls appears very unfriendly. This design was established by Herrera and named it the Herrera style and was to prevail in Spain for a period of fifty years. The granite complex also memorializes the first military victory and the defeat of the French on 10th august 1557. This particular day was also the San Lorenzo’s day and thus the name San Lorenzo de El Escorial. On the other hand, the rectilinear complex which has several internal courtyards is exhibited on the grill where San Lorenzo was murdered. The building’s floor plan takes a kind of a gridiron. This design had a traditional belief that was based on the honor of St. Lawrence who was murdered by being roasted on a grill. The origin of this layout is somehow controversial. The El Escorial is not by any chance made unique by the grill like shape. Several buildings have been found to take the same shape with numerous interior courtyards. This shape had fully emerged after Herrera had eliminated it from the original conception of the six interior towers. The Temple of Solomon design was the basis of the El Escorial. This was extensively modified for the purpose of accommodating the additional functions intended by Philip II. The building therefore, was intended to serve many purposes which also contributed to its design. It was

The Importance of the EEO in Starbucks Case Study

The Importance of the EEO in Starbucks - Case Study Example In this way, the law produces and imposes another stereotyped identity: the identity of the isolated and outcast employees. It should be emphasized that the progress rewards equal treatment and EEO was made without changing or lowering employment requirements or standards and without establishing any ratios or quotas for determining how many minority group employees the company should have. This approach allows the company to create a friendly and positive atmosphere, supportive climate and maintain high morale. In order to continue to succeed and to grow in the highly competitive fields, Starbucks cannot compromise on qualifications; it must continue to maintain high employment and promotional standards. EEO department and its strict policies changed Starbucks from a passive attitude toward non-discrimination, that is one which emphasized avoiding discrimination, to an active seeking out and hiring of qualified minority group applicants. It created (and creates) a similar change in the evaluation of minority group employees for possible training, development, and advancement. The company's attitude now is a positive one for equal opportunity. The company is convinced that it can and will continue to make its best progress through a positive, active approach (Buckley 23). The major t The major task of the company is to win the competition in the global market. This task can be realized by means of elaboration successful strategy. In the case with Starbucks the best strategy is to accommodate the policy of the company in such a way as to make it able to meet the main challenges and opportunities of multinational cultural diversity. Diversity (cultural, religious and national) is important because it helps to overcome communication barriers between the company and its customers (Starbucks Coffee Company 2007). Three years ago, these commitments were communicated to all managers, supervisors, foremen, and employees. each location was told of its own responsibility to live up to these commitments in its own employment activities, utilization of facilities, and application of all personnel policies and practices. Their approaches have been varied and tailored to suit each plant's individual problems. Many companies, like Starbucks, have been making progress by hiring qualified minority group applicants who had prepared themselves in spite of the odds against their having a chance to use their talents. Starbucks have been upgrading and promoting these few in its plants and offices. The importance is this approach is that it ensures long-term goals and strategies for the company and its employees. In the future, the problem may well be more to afford opportunity for education than for employment. Placing individuals in positions they are not trained or qualified to hold sets them up for failure and humiliation, harming the individual as well as the company (Buckley 43). Therefore, it is imperative that attention be directed to assuring equal opportunity for sound education and training. In sum, EEO and diversity management change attitude of all employees towards their colleagues and customers belonging to different races. Today, positive attitudes are openly expressed and positive actions are taken by executives and managers to ensure equal

Ch 3 Essay Example | Topics and Well Written Essays - 1000 words

Ch 3 - Essay Example The operating system can be categorized into three kinds, namely desktop operating system, network operating system and embedded operating system. Interestingly, Disk Operating System (DOS) is considered to be the first operating system which was used in IBM compatible desktop computers in 1980s. The primarily used computers were mainly utilized for teaching programming with the use of language called BASIC. The early computer programs were written in code. However, in later stages, a compiler and an interpreter were used that converted the source code into machine language that could be comprehended by the Central Processing Unit (CPU). In the year 1980, students were able to write programs and store them upon inexpensive tapes. The tapes were similar to those used for recording devices. This type of storage was called as sequential storage device as the data had to be stored and accessed in sequence. Later, such storage was also called as the secondary or permanent storage. At pres ent, there exists various types of operating systems; however, it can be broadly classified into two groups which are open-source operating systems and proprietary operating systems. As the name suggests, proprietary operating systems are primarily possessed by a corporation and such OS are controlled by the individual or the corporation itself. On the contrary, open-source operating systems allow everyone to change the source code and thereby the OS. For instance, LINUX is considered to be an open-source operating system. In 1980s, the American Standard Code for Information Interchange (ASCII) was created. Accordingly, ASCII uses 8 bit code that could have 2 to 8 power possible bits. These orderings could represent 256 different characters. The most popular word processors used in mid 80s, prior to the development of WINDOWS was WORDPERFECT. WORDPERFECT was written on DOS based operating system but it was extremely slow to move in WINDOWS system, as a result of this the word proces sor popularity reduced over a period of time. In fact, WORDPERFECT was made compatible with LINUX version but it could not compete with the open-source word processors. There are many software programs which are built to perform specific tasks while certain software are built for general purposes, i.e. programs that have a few specific capabilities, but these software programs are not meant to perform any specific purpose. For instance, spreadsheets can be utilized for keeping monthly records of an individual’s income as well as it can be used to determine or calculate the marks of students obtained in an examination. 2. A. Netcraft.com Netcraft is an internet service providing company. It is located in Bath, England. The company obtains its revenue from the internet security services that it provides along with research and analysis of various aspects of the internet and by advertisements that it accepts to publish on the Netcraft website (Net Craft Ltd., â€Å"About Netcra ft†) According to a survey conducted by Netcraft on web server, there was a decrease of 8M sites since last month i.e. August 2012.

Why did political parties form in the US Essay Example | Topics and Well Written Essays - 500 words

Why did political parties form in the US - Essay Example As Hamilton once said, â€Å"Its not tyranny we desire; its a just, limited, federal government.† The idea had support, but also had a lot of opposition. Many Americans felt that the creation of federal parties would make the U.S. like the U.K. which the hated. It is part of a question that has troubled billions of people since the dawn of time: how should a society construct itself to maximize justice and opportunity? Is a strong central government necessary to do so? There are as many theories as there are grains of sand on the beach, but some ideas over the years have been more popular than others. Some people believe in socialism and that everyone must be made equal by a very powerful central government, the tall cut down and the short pulled up; others believe in a meritocracy where those people who have talent and work hard are rewarded for their labours. These people believe the government should get out of the way. Considering how developed the U.S. is today, the latte r view should prevail. Thomas Hobbes is most famous for his book Leviathan. In it he argued that a â€Å"war of all against all† existed in nature and that people were mostly motivated by fear and distrust and that peoples’ motivations all conflicted with each other. The only way for order to prevail, Hobbes argued, would be through an absolute sovereign or strong central government. While there is certainly some truth to what Hobbes says regarding human beings, other political thinkers have questioned elements of his vision. Indeed there are several flaws in this theory, but it shows us that it is not possible for people to effectively work as a commune. That does not mean we need a dictator to control things, but it does mean we need a strong rule of law to protect individual freedoms. The rule of law is effectively the latter-day sovereign. It serves the same purpose: it protects contracts and business and

Industry Music Paper Research Example | Topics and Well Written Essays - 1000 words

Industry Music - Research Paper Example industry has also been contributed by the low talent power and personality which has led to the poor morals and disappearance of the traditional roles which play a key role in the growth of the industry. In addition, the industry lacks the role models for the upcoming songwriters and singers to copy their secrets. All these factors are contributing to the falling out of the industry. Music industry comprises of the songwriters, singers and the companies that make money through selling of music to their target audience. The process involves professionals among them being record labels who have always been the key priorities in the selling of music in 1970’s when the music industry was at its peak, record labels put much effort in ensuring that the labels on each music media were unique interesting and attractive to the audience. This attracted many customers that promoted and enhanced more profits due to much selling out of their products (Hamilton, 2009). In addition, the industry of label records has grown not to promote upcoming music but to make more money within a small period. This has led to decline in their creativity lowering the demand in some music and lead to their decline since 1990’s. During the era of shifting to amore digital state in 2000, the record label started copying other labels, which had already been used within the industries both in material and in artists (Berlatsky, 2012).This has created boredom to the audience and made it more difficult for them to identify their tastes. Also in 1970’s, radio was the most commonly used medium for the audience outreach .Their mode of expression was more clean and unique than the current radios and this has made it the most ignored medium in U.S ( Tschmuck, 2006). The current industries lack these individuals who are well talented and endowed with the personalities like their processor. The artist who contribute most in pursuing existence of the music industries have low creativity as compared

Dimensions of Culture Research Paper Example | Topics and Well Written Essays - 250 words

Dimensions of Culture - Research Paper Example This means that people in the United States do not conform to each other and operate while giving precedence to their own interest over the interest of the society and their family (Clearlycultural.com, 2009). In the context of the cultural dimension of masculinity, Americans experience more of a masculine cultural orientation. This is because in the United States more preference is given to the values of individual attainments as well as individual success as compared to the feminine cultural values such as caring for others. The American citizens have no issues in managing and acting in uncertain situations. The citizens of America are more likely to face new challenges and new scenarios in a positive manner and are always ready to accept change. Lastly, the people of the United States do not have a future oriented approach in their life (Geert-hofstede.com, 2015). They are more likely to live in the present and care about the present. This can be witnessed through the fact that th e people in the United States do not plan on saving money and using it later in life and they rather obtain goods and services on credit and pay for them as they

Journal on The Lost Colony Of Roanoke Essay Example for Free

Journal on The Lost Colony Of Roanoke Essay 1587, Day 1 We arrived today on the island of Roanoke. Queen Elizabeth of England had sent us over here to start a colony in the new world. There were about one hundred and twenty people on board that tiny vessel consisting of men, women, and children. I am very happy to make it onto land after so long on the water in a crowded ship. The land is dense with forests, and the bodies of water that surround us are beautiful. John White has been named governor of our colony. Day 20 I have been inside the huts all day taking care of the children and trying to make it more like a home. Ive conversed with another one of the ladies and she told me that some of the men have ventured into the forest today looking for the lost colonists. There were many gentlemen sent over during Englands last trip; they were to start building a camp, but ran out of supplies so one ship returned to England while the rest of the men stayed here. The fifteen of them that stayed have disappeared without any clues as to what happened to them. I also heard rumors that they have made friends with the Croatoan Indians, and that they will help us with getting supplies. When they returned this afternoon they announced that their days expedition was to no avail. Soon we all have to start figuring out a way to get food, we have enough to last for a long time, but eventually we will run out. Day 30 The days are starting out to be the same each day. I have taken care of the children all day and cleaned this filthy shack up. Some of the men ventured out again for hope of the lost colonists, but again to no avail. Others worked all day building homes. Hopefully they will be finished soon so we can get a proper roof over our heads. John White is talking of another trip to return to England for more supplies soon. Day 100 The natives have brought us food today and have taught the men what plants are edible. We still are in need of supplies though and a ship will be leaving soon to collect. Our men have lost all hope of finding the 15 men who had disappeared, so groups have been on missions to find gold or some sort of precious metals to present to her majesty that the new Colonies are profitable. Day 300 The ship left to go back to England months ago, and weve lost all hope of its return. We have run out of supplies, the natives are helping us, but to stay at Roanoke is hopeless. Colonists have decided to start a move somewhere else. John White had organized an attack on the enemy Indians who we had heard attacked and killed our 15 men left on Roanoke, a few months back, but instead we attacked the Croatoans by accident. The Indians are not very keen on us now so we cannot rely on them for shelter and food. We have packed all our supplies left and ventured inland. The ship sent back to England didnt return to the colony for 3 years. During that time England was at war with Spain and couldnt afford to let one of its ships return to Roanoke with supplies no matter how much John White begged the Queen. When England had won the war in 1590, a ship was sent back with supplies for the colony. Once arrived on land, they discovered that the hundred and sixteen people had abandoned Roanoke. All that was left was the word Croatoan carved into a tree. The colony was never found and the ship returned to England not knowing the fate of the colonists.

Analyzing Leadership and Motivation Styles at Tata Steel

Analyzing Leadership and Motivation Styles at Tata Steel As we all know that the steel is an important item which implies the evolution and prosperity of any nation .The steel industry is basically a start-up for the development of any country .For an overall growth of India ,which is emerging as an expeditiously industrialized country ,it was very essential to accomplish the technological change in the making of iron and steel .Today ,some of the top nations which produces steel are developing countries .For instance ,China is one of the largest steel producing country in the world .Indias position is tenth as mentioned in Wilhelm 1998,Steel Scenario Yearbook,1998.India being a large deposit of iron-ore ,a low labour workforce ,highly qualified manpower resources but still it could not generate the required thrust in order to bring the technological changes. Developing countries cannot always afford to build up or extend their own technologies .They need sometimes to bring technologies from other developed countries .The characteristics of socio-economic factors of India have greatly influenced the technological growth of the country in general .India turn out to be having a good technology base and also has developed a high level of adequate quality in the areas of information technology ,atomic energy and space sciences. In such case when India was emerging to be a developing nation,I would like to state about one of the leader whose leadership skills and motivation styles took India to great level of technology and growth and prosperity features. Jamsedji Nusserwanji Tata was one of the leader whose continuous innovations led India to develop a lot.He was born in a Parsi family on march 3,1839. At the age of 14,he came to Bombay and in 1868,at the age of 29,he started a private trading firm with a small capital of Rs 21,000.During this period,he travelled a lot to various places which inspired in him the desire to set up a bankrupt oil mill and then he convert it into cotton mill where cotton goods were manufactured and was named as Alexander Mill.His continuous efforts and inspirations led him to develop and launch few mills which were supported by Indian shareholders.He was a unique personality.He not only thought about the innovative ways to manufacture textiles and gain profit from them but he also devised new labour practices which satisfied his employees.He always mentioned that its not just his personal success but also for all those employess who have worked for him. Jamshedji was such a nationalist who made significant remarks of the industrial revolution and came to the conclusion that the economic self-sufficiency should go hand in hand with political independence and thus he then made three important basic ingredients: the steel is very important and can be addressed as the mother of heavy industry; hydroelectric power was the cheapest energy to be generated and finally, the technical education. A report on the rich iron ore deposits in India highly motivated him to set up a steel plant for the nation.He researched for years about the process of making the steel and also travelled to Europe and the US for technical advice from other revolutionary thinkers and nationalists.Due to his leadership skills,he was able to set and start a steel plant.The Tata iron and Steel was formed in 1907,in Jamshedpur,in Jharkhand.Also in 1892,he endowed an investment for deserving students for their higher education in abroad.He basically envisioned a national system of education and research institutes in the fields of science and technology,medicine,philosophy and arts. Unfortunately,he was not able to achieve all the three key ideas that he had in mind during his lifetime.The achievement he had was that he had completed Taj Mahal. The Tata Iron and Steel Company grew rapidly and by 1911,its production increased upto 70,000 tons of iron per year .According to the Dictionary of National Biography,the entire industry would support 60,000 workers and their dependants which was truly a high number.Jamshedji was renowed for his enthusiasm embrace innovations and use them not only to improve not only his business but also the lives of the Indian people.He was the first man in India to use rubber tires on his carriage and the first to drive an automobile in the Mumbai city.As the Dictionary of national Biography noted,he characteristically showed ,first,an extensive imagination and keen perception,next a scientific and calculating study of the project and all that is involved and finally a high capacity for organization.He was a man of simple values and perceptions and he scorned publicly or self-adverstisement.Though he passed away by the time,his spirits and efforts were carried forward by his son RD Tata and his co usin Dorabji. Jamshedji was a man whose leadership skills and motivations styles made the plant established,thought about the welfare of his employees.He not only envisioned a emphasized and dynamic workforce but he also envisioned a planned city with a lot of greenery around. Leadership according to JRD meant motivating others, As a chairman,my main responsibility is to inspire respect. According to JRD,the quality had to match innovation.He repeatedly stressed , If you want excellence ,you must aim at perfection. The symbol T has to be the symbol of quality.He was the man who was known for his renowed brand comprising the total quality of the Tata group. Tata too believed in the positive Pygmalion effect towards his employees.He asked the question ,if the workers or employees were being treated exceptionally well,why were they frequently discontented and suspect and hostile towards the company? According to Tata,the viewpoint of any successful labour policy depends upon making the employees feel what they wanted. He was a man who continuously believed in the positive Pygmalion effect which led to a great extension of the Tata group with the help of all the motivated and inspired employees. Thus Tata Steel became one of the earliest companies in India who had a dedicated human resources department.JRD was Indias most well known industrialist,widely respected for his massive contribution to the development of Indian Industry and aviation in particular.Some of the leadership skills about JRD Tata can be stated as follows :approachable,realistic,charismatic,courageous,compassionate,supportive towards innovation,aware of a sense of responsibility,committed to values and a visionary.Jamshedji and Tata both proved themselves to be an authentic leaders and had set a vision for Tata group. Tata Iron and Steel set up in 1907 comes under Tata group which is a private multinational firm with its headquarters at Mumbai.The present chairman is Ratan Tata who took over from JRD Tata in 1991.With the continuous efforts ,its operations covers many fields related to industry,application engineering,information technology,communications,materials,automotive,chemical energy,telecommunications,softwares,hotels,steel and consumer goods. Mission: The aim of the Tata Group is to improve the quality of life in the society by virtue of integrity,understanding,excellence,unity and responsibility. The Tata Group is 150 years old.It currently comprises 96 operating countries,which together employed some 357,000 people worldwide and had enough revenues of US $ 72.5 billion (Feb 2009).It exports products and services to one hundred and forty nations.The Charitable trust of Tata holds 65.8% of the ownership of Tata Group.The production in Tata Steel actually started in 1912 and produces steel at the lowest cost in the world.In 1910,the Tata Hydro-electric Power Supply company was set up. Today the extension of the Tata Group is really remarkable.Tata offers management,economic and financial services.It offers great services in investments and market shares.It is linked to consumer durables like tea,watches,gold,diamonds ; information and communication systems like TCS,Nelco,Tata Infotech,VSNL,Tatanet. Current Financial Crisis: Due to the global financial market crisis,the demand in the steel and its related products has led a drop down.But Tata Steel has still expressed the tendancy for the best possible outcome about retaining its position as one of the worlds largest steel makers.According to media reports ,in October 2008,company vice president ,Partho Sengupta claimed that Tata steel was deliberately well planned to handle the current financial crisis. Awards and Achievements: The Tata Steel was awarded Deming Application Prize in 2008 for Total Quality Management. It is very clear that the leaders are very clear about what they are making and also very flexible about how it gets made.The leaders can make and remake organizations.Jamshedji and Tata were such leaders who were succeeded in embarking on brand building expedition and whose goal was to unify the distinct and diffuse enterprise . Tata brand has strengthen its leadership position on all parameters and those parameters includes knowledge of the business environment,dynamism,workplace quality,quality of products and services ,consistency,reputation and renowed. The Tata Group can be called as a unique assest which represents Leadership with Trust. It provides complete management and financial resources to emerge and develop globally competitive skills to succeed in this endeavor.Tata has strong values where vision and mission comprises of ensuring growth and developing sustainable value to all stakeholders.It mainly focus on the culture of sustainability.It believes in collaboration mea ns it believes in achieving success through teamwork,within employees and partners.Its values composes of care or concern about the well being of its employees and bettering its standards continuously with passion and pride. According to Ratan Tata,in addition to good leadership and management,loyalty must be earned by managers and employees.Hes gentle,kind manner give rise to loyalty and yet he encourages his manager to make tough decisions. I am highly inspired by the leadership skills and motivating styles of such great leaders who have really worked for the growth and prosperity of the nation.Their inspirational motivations associates them to commit to the vision of the organization which in turn had also encourage the employees to reach the goals.I firmly believe that their innovations and creativity had really has a challenging effect on the normal beliefs of the people.They are the real leaders who had individual consideration with each of its associates which help them to reach goals of the organization.Today the Tata group is a renowned company which inspires confidence in its employees,encourage employees to volunteer to perform tasks and high employee satisfaction.This is the reason why the leading brand of Tata group is able to maintain its position and becoming better with its own authenticity.Today,Tata deals with its costumers worldwide countries like China,Japan,Malaysia,Singapore,France,Germany. It is ver y true that the teamworks within any organization helps businesses to overcome all kinds of problems whether it is internally or externally.Moreover,corporate teamwork covers the whole information on how people can expand their knowledge through teamwork and how teamwork helps organization build and grow.Tata is a global growing company where employees keep emerging with their ideas of innovation.The big reason for this is the brand recognition of Tata.According to the Economist blogs,Tata has interests ranging from mineral water to steel.It has also become the symbol of Indias growing overseas.Its transformation into global scale is very large.

KERS Energy Recovery

KERS Energy Recovery ABSTRACT In the past decade of the modern car era attempts at inducing Alternative Technology in cars had been made with some amount of success. This gave birth to cars that ran on Electric, Hybrid and Fuel cell technology. Though these cars are present in the market they have failed to make a significant difference as people still prefer gasoline fuelled cars. In 2009 FIA had introduced a row of technical changes to the sport also permitting the teams to run regenerative technology called KERS in an attempt to win back the fans interest and to prove that F1 does care about the environment. The technology already existed in hybrid cars but the primary purpose behind its introduction was to develop an efficient technology that could be transferred to road cars. All the major factory teams came equipped with KERS system but all of them struggled through the first half of the season many even avoiding it after three races due to reliability issues. The ban on testing made developments harder and time consuming. The KERS equipped cars won only three races in the entire season with the first win coming late after mid season. Even after investing huge amount of resources and money on KERS the teams failed to get the best out of the system. In this report the various KERS technologies developed by the F1 teams like electric, flywheel and electromechanical based KERS units and similar systems present in road cars along with their pros and cons are discussed in brief. Apart from the above, which system has more potential to be inducted in road cars is also discussed. INTRODUCTION I do agree that KERS in F1 would benefit the mainstream motor industry given the fact that one of the primary reasons behind its introduction was to facilitate a smooth transfer of the technology to road cars though substantial amount of work needs to be done. The 2009 F1 season introduced the widest range of technical rule changes the sport had witnessed for more than a decade. The one specific topic that got significant attention both from the F1 teams and the media was KERS a device which stores the waste energy produced during braking and releases it during acceleration. The rules limited the amount of energy recovery of KERS to 400kJ per lap, giving an extra 80hp for about 6.5 seconds. The teams were allowed to apply any means with the condition that they pass the F1 safety standards. After months of research and development the teams came out with innovative ideas but it was evident that the field was divided into two types. Williams was the only team which developed a mechanic al flywheel based KERS unit, though they never used it in a race while the rest of the field went for electric KERS unit. In contrast to what most people believe KERS is not a new technology in fact it has been used in a variety of applications including hybrid buses and cars. We shall now study both the systems and the improvements they can bring to the automobile industry. KERS in F1 cars As in any hybrid vehicle the primary factor that limits the efficiency gains over its lifetime is the recoverable energy storage system (RESS). The two most important characteristics of any RESS are specific energy and specific power. The former refers to the amount of energy per kilogram that the system can store and the latter to the rate at which energy can be put into or taken out of the system per kilogram. In the wake of preparations for the 2009 season teams had tested a range of different systems including electric, mechanical, hydraulic and even pneumatic based KERS units. After careful analysation majority of the teams concluded that the electric system would be the best option that would deliver the required amount of energy from the brakes. The norm in F1 to make things as compact and light as possible led the teams to this decision. With the rules allowing the teams only 60Kw of energy for 6.5 seconds per lap, drivers had to be very wise with regard to using this extra p ower. The KERS system was primarily intended to aid the overtaking of cars but as seen throughout the season most of the KERS equipped cars lacked overall pace at the start of the season and used the KERS for better acceleration out of the corners and to defend their positions. The basic working of the kers unit in F1 cars is very similar to the ones in hybrid road cars. ELECTRIC KERS This system consists of three components, the mototr/generator; KERS control unit and the battery pack. The motor/generator is directly connected to the drive train. It produces electrical energy during braking and releases it back through the transmission when required. The energy captured is stored in the battery which in turn is connected to the Kers control unit that governs the release and storage of energy to and from the batteries. The motor/generators were provided by motorsport companys specialising in this field eg. Magnetti Marelli (supplied for Ferrari,Renault,Toyota,RedBull), Zytek ( Mclaren) who worked closely with the teams to manufacture motor/generators tailor made to suit their design requirements. The heat generated during the charging and discharging process hampers the performance of the motors, hence the motor has an integrated liquid cooling system which weighs just 4kgs in total. The RESS unit (battery) has been developed by the teams themselves and Lithium-io n was the preferred choice. The entire system including the motor/generator, Kers control unit and the batteries weighs around 25-35 kgs with 25.3 kgs being the lightest developed by Zytek for the Mclaren Mercedes team. ADVANTAGES OF ELECTRIC KERS The electric systems allow the teams to be more flexible in terms of placing the various components around the car which helps for better weight distribution which is of vital importance in F1. The specific energy of Lithium-ion batteries in comparison is unrivalled as they can store considerably more energy per kg which helps reduce the size of RESS. DISADVANTAGES OF ELECTRIC KERS Lithium-ion batteries take 1-2 hours to charge completely due to low specific power (i.e rate to charge or discharge) hence in high performance F1 cars more batteries are required which increases the overall weight of the batteries. Chemical batteries heat up during charging process and this takes place a number of times in KERS units which if not kept under control could cause the batteries to lose energy over the cycle or worse even explode. The specific power is low as the energy needs to be converted at least two times both while charging or discharging causing energy losses in the process. MECHANICAL KERS This system developed by the Williams F1 team is quite similar to the electric kers system consisting of a motor/generator that is matted to the transmission, an electric control unit to govern the power released to and from the motor but instead of storing the energy in a battery a flywheel is used as RESS medium acting as an electromechanical battery. They opted for the unique solution of incorporating the motor/generator into the flywheel. The figure below designed by Williams Hybrid Power shows the internal structure of the flywheel consisting of a stator mounted in the outer walls of the casing. The permanent magnets of the motor are incorporated into the composite structure of the flywheel itself thus making the flywheel magnetically loaded. This reduces the overall size and weight of the system leading to a compact structure.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The motor/generator is wound with fibre to keep the arrangement intact at high speeds. The fibre is embedded with metal particles which allow it to be magnetised as a permanent magnet. This substantially reduces the eddy current losses of the machine as there are no additional metals in the arrangement. When it spins, it can induce a current in the stator or be spun like a motor by a current through the stator. In order to achieve high specific power the flywheel is spun at speeds in excess of 50000 rpm which is possible in a vaccum. The challenge here was to allow the transfer of energy without letting any external air from entering the vaccum. This resulted in a highly efficient system whose temperatures could be kept under control in an easy manner without affecting the performance and operational life span. The result is a compact and efficient mechanism that can be packaged easily in the car. There was another similar system developed by Flybrid Systems LLP which had also designed a flywheel based KERS system but with a different design theory. As mentioned by J.Hilton the flywheel was made out of carbon filament wrapped around a steel hub and weighed around 5kgs. The flywheel was matted to the transmission of the car via a several fixed ratios, a clutch and CVT that was patented by Torotrak. The CVT consisted of input and output discs which were formed so that the toroidal surfaces on each disc formed the toroidal cavity. Inside each cavity there were two or three rollers in contact with the torroidal surfaces of both the input and the output shaft. When the roller is at a small radius (near the centre) on the input disc and at a large radius (near the edge) on the output disc the CVT produces a low ratio. Similarly a high ratio is produced when the rollers are moved in the opposite manner across the discs described in detail in. As highlighted in and CVT plays a vital r ole in the overall performance of the system without which the flywheels full potential is hard to extract. The transfer of power through the discs and rollers takes place via specially developed traction fluid. This fluid separates the rolling surfaces of the discs and rollers at their contact points. The input and output discs are clamped which results in an efficient mechanism for transferring power between the rotating discs and rollers. In order to maintain high efficiency the flywheel rotates at 60000 rpm in vaccum. The system was well capable of storing the required 60Kw of power as demanded by the teams. The total weight of the system was 25kgs consisting of both the CVT and flywheel which is the same weight as the lightest electric system. ADVANTAGES OF MEACHANICAL KERS The specific power of flywheels in comparison is much greater than that of batteries. The energy lost during transfers amongst the system components is relatively less due to high efficiency. The flywheel system can deliver almost the entire amount of energy stored in it, repeatedly without any decline in efficiency. The mechanical system does not need to be replaced as its life cycle is as good as that of the car. DISADVANTAGES OF MECHANICAL KERS The specific energy capacity of flywheels is lower than some of the advanced battery models. Friction produced in the bearings and seals cause the flywheel to slow down and loose energy. KERS TECHNOLOGY USED IN ROAD CARS Both the Electric and Mechanical KERS developed in F1 are not new to the automobile industry. Electric hybrid cars such as Toyota Prius(1997 Japenese market),Honda Civic Hybrid(2002),Ford Escape Hybrid(2005) did quite well since their introduction in the market especially the Prius. Flywheels on the other hand were introduced in transport buses in Sverdon,Switzerland (1950) and also in small electric locomotives for shunting purposes. The reason why flywheels have not been used in road cars is because they were heavy and produced high gyroscopic forces which upset the handling characteristics of the car hence they were installed in heavy buses and trams as discussed in. The kers system in commercial and transport vehicles was used to accelerate the vehicle from low speeds or standstill situations were an engine utilises most amount of fuel thus giving better fuel average figures. The electric hybrid vehicles mentioned above had good emissions and fuel average though the actual figure s were lower than those mentioned on paper. This was because manufacturers conducted tests in a secure environment were the battery system was tested in its ideal temperature range which in reality was not the case. They were then run on drive cycles whose figures wary from the real world numbers, thus resulting in efficiency figures that are inaccurate. The batteries used in hybrid cars are still quite heavy and due to constant charging and discharging wear out faster. Hence they have to be replaced from time to time. Due to the commerce involved in any new technology designers found it hard to gather money and resources to build such hybrid technology and thus the pace of development was slow. As car manufacturers face tougher emission norms hybrid technologies are getting more importance by the day. CONCLUSIONS Apart from increasing overtaking the main purpose of introducing KERS was to challenge the best engineers in the business to develop innovative ideas that would directly benefit the mainstream motor industry. Given the resources and pace of developments in F1, the Kers systems produced by the teams would have taken the car manufacturers much longer to develop. Both the types of KERS can be retrofitted in cars albeit with minor modifications. Given the current trend of engine downsizing they can add substantial amount of performance to the car without affecting the engine and average. The mechanical system is more efficient than the electrical systems that use inefficient batteries which makes them more likely to be induced in cars in the near future. The flywheels used in F1 cars were pretty powerful though they will be modified to suit real world situations which will be capable of storing 75kW and weigh about 35-40kg which compared to current battery systems is half the weight as s een in. The carbon fibre used in F1 flywheels can be reduced in quantity for road cars where as the rest of the materials like aluminium and steel are readily available and would be cheaper to produce in volume than electric systems. Flywheels are easy to recycle where as the use of rare earth materials make batteries more expensive to recycle. The flywheels could be charged directly by the engines thus charging faster which would help cope with the road conditions better. The electric systems developed by F1 have proved there is room for improvement in this field but comparatively flywheels seem to be the better option in terms of overall performance gains and sustainability though further work needs to be done to make it road ready. Flybrid systems is currently testing with Jaguar, the Technology Strategy Board established by the British government is funding a project involving Prodrive and Flybrid to help develop the technology for road cars as mentioned in. Initially manufacturers plan to introduce it with high end models and latter on to city a car which supports the statement that F1 KERS will benefit the motor industry. REFERENCE Vehicle Propulsion System by Prof. Lino Guzzella, Dr.Antonio Sciarretta, ETH Zurich, Institut fur Mess-und Regeltechnik, Sonneggstr.3, 8092 Zurich Switzerland. 2005 page ( 87-106) and (124-130). Handbook Of Automotive Powertrain Chassis Design by John Fenton 1998 page (131-139). http://www.racecar-engineering.com/articles/f1/426958/exclusive-mclaren-f1-kers.html. Flybrid Systems LLP http://www.flybridsystems.com/Technology.html High Speed Flywheel Based Hybrid System For Low Carbon Vehicles by D.Cross, J.Hilton from IEEE Xplore Oxford Brookes University. TorotrakPlc. http://www.torotrak.com/Resources/Torotrak/Documents/SAE_WC_2009_09PFL-0922_KERS.pdf Williams Hybrid Power Lt. http://www.williamshybridpower.com/technology/

The United Kingdom & Ireland: A Comparison of Healthcare Systems Essay

(92%) The United Kingdom and Ireland, a set of European countries connected by a common border, share at least one other trait, and that is, they both have universal healthcare systems. The majority would expect the two countries’ health system to operate in a similar manner, due to their close proximity and the fact that they are both universal, but in fact the opposite is true. The Irish healthcare system and structure is very different from the United Kingdom’s National Health Service (Gold, 2011). A composition of four constituent countries, England, Scotland, Wales, and Northern Ireland, the United Kingdom (UK) is a sovereign country that is commonly referred to as Great Britain (or Britain) (Johnson & Stoskopf, 2010, p. 85). Located at the northwest corner of Europe, the United Kingdom has experienced one of the most prosperous periods of sustained growth in all of Europe, exhibiting a relatively steady rise in maturity and enterprise development for over 150 years (Johnson & Stoskopf, 2010, p. 87). This is a reversal of a trend seen in the first half of the 20th century where according to the CIA World Fact Book, the United Kingdom’s role as a world power was seriously depleted between two world wars, followed by the Irish withdrawal from the union. The second half of the century watched the slow dismantling of the British Empire and the United Kingdom rebuilding itself into a modern and prosperous European nation (Johnson & Stoskopf, 2010, p. 85). A country stepped in tradition and institutionalism, Britain is one of the only countries that has no common set of governing documents, i.e. Declaration of Independence, Bill of Rights, Constitution. Instead governmental roots can be traced back to the Magna Carta of 1215 whic... ...he clinical effectiveness of pharmaceuticals and the process for calculating cost effectiveness should not prove to be too difficult. The problem lies in the fact that the Food and Drug Administration does not have the power to prevent a drug from making it to market if it is found to be ineffective in relation to cost. Additional barriers stem from opposition from consumers who say the purchase decision should be the consumers’ choice. In the United Kingdom, the National Institute for Clinical Excellence (NICE) uses a $50,000 per quality-adjusted life year (QALY) threshold for access under its National Health System (NHS). If a drug does not meet this threshold then it is denied. The value of $50,000 is substantially lower than recent estimates in the United States that put the value of a life year at close to $175,000 (Vernon, Goldberg, Dash, Muralimohan, 2007).

Essays --

​For years humans and animals alike have relied on natural instincts to adapt in order to survive. The book call of the wild by Jack London centers around a dog named buck. Buck is large mixed bread who learns to use natural instincts to survive the harsh conditions during the Klondike gold rush in Alaska in 1897. The Klondike gold rush of 1897 is an example of the back to nature movement. The back to nature movement was initiated by President Roosevelt. He felt that America was too dependent on technology. The back to nature was generally an experience of survival. He felt that if people couldn’t survive in the wild, then they were becoming weak. The book emphasizes Buck’s parting from civilization and his entry into a more primitive world. Jack London tries to show the contrast between civilized life and primitive life. This contrast is prevalent throughout the novel. The story of Buck’s journeys in Klondike shows how he gradually sheds all the features that define his earlier life in human society to become a creature of the wild. Throughout Jack London’s book, ideas of Social Darwinism and the back to nature movement comes to mind because Physical strength, as well as dominance, is required in order for one to truly embrace nature and survive. ​In the book, the theme of man vs. nature is present. The Klondike gold rush of 1897 is an example of the back to nature movement. Set in the wake of the gold rush, the story shows how Americans found themselves moving up north in search of gold. They had to live their civilized setting and adjust to the harsh cold of the north where survival was only imperative. Man had to rely on basic instincts in order to survive away from civilization. For example, men like John Thornton have been a... ...re. People usually regain natural instincts in the process. He generated the idea that if humans go back to nature, they would become stronger and more self-reliant. In the wake of the gold rush, man had to venture into the bitter cold (back to nature). People like john Thornton thrived because they were able to key into their natural instincts. Jack also highlighted that over reliance on civilization makes one weak. This is shown when Hals, Charles and Mercedes die off because they were unable to use instincts to cope with the harsh situations of the wild. Because of this, buck was able to make the transition from lovable play pal to a skilled hunter. By getting in touch with his natural instinct, he was able to change his way of life and survive in the environment he found himself. Buck becomes wild and uses social Darwinism and survival of the fittest to survive. Essays -- ​For years humans and animals alike have relied on natural instincts to adapt in order to survive. The book call of the wild by Jack London centers around a dog named buck. Buck is large mixed bread who learns to use natural instincts to survive the harsh conditions during the Klondike gold rush in Alaska in 1897. The Klondike gold rush of 1897 is an example of the back to nature movement. The back to nature movement was initiated by President Roosevelt. He felt that America was too dependent on technology. The back to nature was generally an experience of survival. He felt that if people couldn’t survive in the wild, then they were becoming weak. The book emphasizes Buck’s parting from civilization and his entry into a more primitive world. Jack London tries to show the contrast between civilized life and primitive life. This contrast is prevalent throughout the novel. The story of Buck’s journeys in Klondike shows how he gradually sheds all the features that define his earlier life in human society to become a creature of the wild. Throughout Jack London’s book, ideas of Social Darwinism and the back to nature movement comes to mind because Physical strength, as well as dominance, is required in order for one to truly embrace nature and survive. ​In the book, the theme of man vs. nature is present. The Klondike gold rush of 1897 is an example of the back to nature movement. Set in the wake of the gold rush, the story shows how Americans found themselves moving up north in search of gold. They had to live their civilized setting and adjust to the harsh cold of the north where survival was only imperative. Man had to rely on basic instincts in order to survive away from civilization. For example, men like John Thornton have been a... ...re. People usually regain natural instincts in the process. He generated the idea that if humans go back to nature, they would become stronger and more self-reliant. In the wake of the gold rush, man had to venture into the bitter cold (back to nature). People like john Thornton thrived because they were able to key into their natural instincts. Jack also highlighted that over reliance on civilization makes one weak. This is shown when Hals, Charles and Mercedes die off because they were unable to use instincts to cope with the harsh situations of the wild. Because of this, buck was able to make the transition from lovable play pal to a skilled hunter. By getting in touch with his natural instinct, he was able to change his way of life and survive in the environment he found himself. Buck becomes wild and uses social Darwinism and survival of the fittest to survive.